Search Marketing and Sales Traffic

Just clicks through is not enough, it should translate into purchase. This article talks about a research that validates search traffic value to the lagged actual purchase - what project Apollo wants to achieve.

Online Marketing

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Go the link while reading on "Impression Fraud". The flaws in the CTR system of Google.

Adserver to integrate billing

Ad serving firm Falk eSolutions is partnering with a European firm, Fivia, to create an integrated offering of both ad serving and agency media inventory and billing management, according to ClickZ.

Posted from MarketingVox News.

The adservers will one day supersede the functionality of Billing system players. The potential solution offering.